Thursday 29 March 2012

Remediation

When the representation of one media is used in another media, it what we call Remediation. A good example of this would be when a game is represented within a film.

These are sections from the reading that I have picked out 

Immediacy:
Media that aspire to a condition of transparency.
The aim is to make the viewer 'forget' that they are watching a movie, for example, and be drawn in to the experience.
-Immersive virtual reality. 
-Photo realistic images.

Hypermediacy:
Artifacts that are aware of and wish to display their own constructed nature. 
They call attention to their own constructed nature all the time. 
-WWW
-Video Games Huds

'Photorealism' an example of 'immediacy', is not the preserve of the medium of 'photography' 
Similarly 'Hypermediacy' is not the aesthetic preserve of the world wide web, its conventions have been picked up by, for example, television rolling news. 

Why does remediation take place? 
-It may take time for a new medium to develop unique forms of content.
-Similarly it is not so surprising that successful conventions end up being traded between different media. 
-Television programme makers took the successful format of 'variety' programmes from radio. 

Remediation between Films and Video Games:
Bittanti (2003) looks at the history of video gaming in film and claims that there is a convergence taking place. He also believes that there are now a body of films that remediate, comment on, quote and adapt video games. 

From this reading I feel I have gained a better understanding of the combination between films and video games. I am able to see the influence each media has on each other and how they are able to use each other to enhance the experience for the audience. 






No comments:

Post a Comment